Searching for a recipe online ct seems that millions of recipes from different countries can be easily found from Instagram and Youtube or any cooking blogs you follow. But the huge amount of cluttered information without arrangements or selectios make people still have difficulty finding the recipes they need online. For people who live in the United States but want to try dishes from other regions, it even takes more time to find authentic recipes with detailed cooking procedures and ingredient information. 

When cooking videos and stories are going viral on TikTok and Instagram everyday, home-cooking enthusiasts are in need of an independent platform. The power of storytelling, especially when it comes to food with family background and cultural traditions, encourage user activation and loyalty.